Privacy Policy

Last updated: September 26, 2026

Cleo Rivers, operated by JT Brands LLC, operates this store and website, including related information, content, features, tools, products, and services (the “Services”). Cleo Rivers is powered by Shopify, which enables us to provide the Services.

This Privacy Policy explains how we collect, use, disclose, and otherwise process personal information when you visit or use the Services, make a purchase or other transaction, or communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy regarding the collection, use, or disclosure of personal information, this Privacy Policy controls for those privacy matters.

Please read this Privacy Policy carefully. By using the Services, you acknowledge that you have read and understood this Privacy Policy.

Personal Information We Collect or Process

“Personal information” means information that identifies you or can reasonably be linked to you. It does not include information that has been anonymized or de-identified so that it cannot reasonably identify you.

Depending on how you interact with the Services and what is permitted by applicable law, we may collect or process:

Contact information, such as name, billing address, shipping address, phone number, and email address.
Order and transaction information, such as items viewed, placed in a cart, purchased, returned, exchanged, or canceled.
Account information, if accounts are available, such as login credentials, preferences, and settings.
Payment and billing information. Full payment-card data is generally processed by Shopify and/or our payment providers rather than stored directly by Cleo Rivers. We may receive transaction status, billing information, payment method type, or limited payment details provided by those processors.
Communications, including information you provide when contacting customer service.
Device information, such as browser type, device type, IP address, network information, and unique identifiers.
Usage information, such as pages viewed, interactions with the Services, referral information, and activity associated with shopping or browsing.

Sources of Personal Information

We may collect personal information:

directly from you when you visit the site, place an order, create an account, contact us, or otherwise provide information;
automatically from your browser or device through cookies and similar technologies;
from Shopify and service providers that support our store;
from payment processors, fulfillment providers, shipping carriers, analytics providers, fraud-prevention providers, customer-service providers, and other business partners; and
from other third parties where permitted by law.

How We Use Personal Information

We may use personal information to:

Provide, Fulfill, and Improve the Services

Process orders and payments, arrange fulfillment and shipping, provide order updates, process returns and refunds, maintain customer accounts, remember preferences, provide support, and improve the shopping experience.

Marketing and Advertising

Send marketing or promotional communications where permitted, measure campaign performance, and display advertisements or recommendations based on interactions with the Services.

You can unsubscribe from promotional emails using the unsubscribe link in those messages.

Security and Fraud Prevention

Protect the Services, detect and investigate suspected fraud or abuse, authenticate users, prevent unauthorized transactions, and maintain a secure shopping experience.

Communications

Respond to support requests, order questions, return requests, complaints, and other communications.

Legal and Business Purposes

Comply with applicable law, respond to lawful requests, enforce agreements and policies, protect our rights and the rights of customers or others, resolve disputes, and support legitimate business transactions.

How We Disclose Personal Information

We may disclose personal information when reasonably necessary to operate the Services, including:

Shopify, which hosts and supports our ecommerce store;
payment processors that process transactions;
fulfillment and sourcing partners, including our third-party fulfillment partner in China, when necessary to source, pack, ship, or resolve issues with your order;
shipping and logistics providers;
IT, analytics, cloud, fraud-prevention, and customer-support providers;
marketing and advertising partners, where permitted by law and consistent with your choices;
parties you direct or authorize us to share information with;
professional advisers or authorities where required by law; and
parties involved in a merger, sale, financing, restructuring, bankruptcy, or other business transaction.

Service providers receive information only as appropriate for the services they provide and are subject to their own legal and contractual obligations.

Relationship with Shopify

The Services are hosted by Shopify.

Shopify collects and processes personal information relating to your access to and use of the Services in order to host, secure, operate, and improve Shopify's services.

Information you submit through Cleo Rivers may be transmitted to Shopify and to service providers that may process information in countries other than the country where you live.

Shopify's own privacy practices are governed by Shopify's privacy documentation and policies.

Cookies and Similar Technologies

We and Shopify may use cookies, pixels, local storage, and similar technologies to operate the store, remember preferences, understand site usage, prevent fraud, measure performance, and support advertising where enabled.

Where required, available cookie-consent or privacy-preference tools may allow you to manage certain choices.

For more information about how personal information is handled, you may also contact us using the information below.

Third-Party Websites and Links

The Services may contain links to websites or platforms operated by third parties.

We are not responsible for the privacy, security, accuracy, or practices of third-party sites. Review the privacy policies and terms of third-party services before providing information to them.

Children's Data

The Services are not directed to children under the age at which they can lawfully consent to the processing of personal information in their jurisdiction.

We do not knowingly collect personal information from children in violation of applicable law. If you believe a child has provided personal information to us improperly, contact us so that we can review and, where appropriate, delete it.

Security and Retention

We use reasonable administrative, technical, and organizational measures designed to protect personal information.

No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

We retain personal information for as long as reasonably necessary for purposes such as:

providing the Services;
maintaining order and transaction records;
complying with legal, tax, accounting, and regulatory obligations;
preventing fraud;
resolving disputes; and
enforcing agreements and policies.

Retention periods vary depending on the type of information and the reason it is being kept.

Your Privacy Rights and Choices

Depending on where you live and applicable law, you may have rights regarding personal information, including the right to:

request access to or information about personal information we maintain about you;
request correction of inaccurate personal information;
request deletion of certain personal information;
request a portable copy of certain information;
opt out of certain targeted advertising, sharing, or other processing where applicable;
withdraw consent where processing depends on consent; and
appeal certain privacy-request decisions where applicable law provides that right.

These rights are not absolute and may be subject to legal exceptions.

You can manage how your information is shared for targeted advertising on our Your Privacy Choices page.

To make a privacy request, contact us through our Contact page.

We may need to verify your identity before processing certain requests. Where permitted by law, you may use an authorized agent, subject to verification requirements.

We will not discriminate against you for exercising privacy rights provided by applicable law.

Communication Preferences

You may unsubscribe from promotional emails using the unsubscribe link included in marketing emails.

Even if you opt out of marketing, we may continue sending non-promotional communications related to orders, accounts, returns, refunds, security, or customer service.

Complaints

If you have questions or concerns about how we process personal information, please contact us using the information below.

Depending on where you live, you may also have rights to contact an applicable regulator or appeal a privacy-related decision.

International Processing

Because Cleo Rivers uses Shopify and an international fulfillment partner, personal information may be processed in countries other than the one where you live, including the United States and China, where necessary to operate the Services and fulfill orders.

Where required by applicable law, appropriate safeguards will be used for international transfers.

Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes to our practices, Services, legal obligations, or business operations.

When we update it, we will post the revised version on this page and update the “Last updated” date. We will provide any additional notice required by applicable law.

Contact Information

Store name: Cleo Rivers
Company name: JT Brands LLC
Company registration number: 606 297 748
Company address: 1915 Rocklund Dr, Wenatchee, WA 98801, United States
Fulfillment warehouse: No. 2 Freight Elevator, West Side of 3rd Floor (Upstairs), Yuantong Express, No. 409, Suxi, Yiwu Town, Zhejiang 310000, China
Contact: Contact page
Email: support@cleorivers.com
Phone: +1 509 940 1545